WHERE WE STARTED
We started off in the bicycle industry making titanium
cogs, chainrings, and bottom brackets as Boone Technologies. We grew to
be in 56 countries all over the world. We discovered that we could make
titanium rings with the material we used in bottom brackets. This was
around 1993 (before the Internet was really a thing) that we formed
Boone Titanium Rings, so we were among the first to pioneer the titanium
Since then, we've expanded our ring offerings to
meteorite inlays, wood inlays, laser engraving, other metals, and even
kinetic rings. One of those was called the Man Ring, which had a
series of tiny tools on it. We made it as an exercise to showcase the
capabilities of our laser system, but to our surprise, it went viral
on the Internet! Thousands of bloggers, vloggers, magazines, and even
the Science Channel set their sights on this product and we got more
traffic than we knew what to do with. Unfortunately for us, our price
point was way too high (because making them to size took over 8 hours
to make!) and most people were turned away because of it.
With hindsight as our guide, we asked ourselves,
what if we change our business model? What if we prototype a
MultiTool in house, perfect it, and then send the dialed in files
off to a third party manufacturer for production? Instead of 56
ring sizes to keep up with, we could make one standardized tool.
That way, we could offer the product for a price our customers are
more comfortable with, and we can keep up with demand this time!